If you like this post, please share:

If you liked this post, please share:

LinkedIn profileIf you’re one of those people who set up a LinkedIn account because someone invited you to connect, but never completed your profile, now’s the time to do it.  Why?  Because more and more businesspeople are using LinkedIn to connect, share information, and market themselves or their companies.

When I meet or talk with someone new over the phone, I usually try to find them on LinkedIn.  And I’m not alone.  So, I encourage you to embrace LinkedIn and start by completing or improving your profile.  Here are 7 things you should do:

1.  Post a professional-looking headshot.  It doesn’t have to be a studio shot, but it should be current and shouldn’t include any animals or kids. This is a business platform, remember?

2. Rewrite your headline to include keywords that say who you are.  For example, I’m a consultant and writer, but the headline under my name says “Healthcare Design Knowledge Expert, Strategic Marketing and Business Development Consulting, and Content Marketing.”

3.  Make your Summary a personal statement. Explain what you do, why you do it, and why you’re good at it.  Your personality should come through here. List your top Skills and Expertise in this section, too.

4.  Add narrative to your Experience. Don’t just list your employers and job titles.  If you’re job-hunting, write what you did and list measurable achievements. If you’re just looking to network or find contract work, write more about the skills and expertise you developed in each position.

5. Get recommendations from trusted colleagues. These are different than endorsements.  Colleagues actually have to write something about you — and you have to ask them to do it.  If possible, try to get one for position listed in your Experience section.

6. Endorse others so they’ll endorse you. Anytime someone endorses you for a Skill or Expertise, go to their Profile and LinkedIn prompts you to endorse them.  After you do this, it prompts you to endorse others.

7. Include links in your Summary, Experience, Publications. If you’ve written an article or book, be sure to put a link in the listing. In the Summary or Experience sections, you could even post a call to action, like “Download my company’s latest white paper” or “See my recent presentation on evidence-based design.”

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Sara Marberry, EDAC, is a healthcare design knowledge expert, thought catalyst, and strategic marketing and business development consultant. The author/editor of three books, Sara writes and speaks frequently about industry trends and evidence-based design. She can be reached at sara@saramarberry.com.

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